Maida is a finely milled refined and bleached (either naturally due to atmospheric oxygen or using other chemical bleaches) wheat flour, closely resembling cake flour, and used extensively in making Indian fast food, Indian bakery products such as pastries and bread, varieties of sweets and in making traditional Indian breads such as paratha, naan, kulcha and rumali roti. In the name of all-purpose flour, Maida is also used worldwide in making of pizza crust, white bread and tortilla.
